Initial SEM Set Up and Monthly Monitoring Retainer for Platinum Package

• Situation Analysis
•  Competitive Analysis
• Marketing Strategy
• Keyword Research and Optimization with continued brainstorming, monitoring and tweaking of existing website traffic and areas that require attention to improve results with an analytics program such as Adwords
• Start, Optimize and Maintain an ongoing optimization process for PPC Campaign
• Start, Optimize, and Monitor SEO campaign (ensure complex indexing of content for spiders)
• Monthly reporting on progress of traffic and search engine rankings
•  Engage in link building, develop linkbait strategy, and quality of inbound links as well as identify strategic linking partners
• Engage in Social Media Marketing (SMM) and Optimization (SMO): will begin to discuss your site on various social networks and blogs for branding and linking purposes to create buzz
• Engage in Public Relations Optimization
• Develop and Maintain Reputation Management Strategy: reputations come and go therefore it is essential to monitor search engine results and react accordingly by pushing positive results on the first page if need be
• Set Up and Provide Web Analytics as well as strategic solutions
• Analyze data based on overall business goals
• Accessibility Testing, Monitoring industry standards and Upgrading site accordingly