Keyword Research

Building a search friendly site requires that the keywords used by searchers to find content are prominently employed.

It is crucial to target Keywords in page content:

• Ensure page has unique <title>
• Keywords in URL
• Keyword Density
• Keywords in Anchor Text
• Keywords in Heading (<H1>, <H2>, <H3>, etc. tags)
• Keywords in beginning of document
• Page content must have Meta Description Tags
• All images must include ALT text
• Keywords in Metatags

It is essential to run reports through WordTracker, SeoMoz, Website Grader, etc. This tool helps determine how well a page is targeting a particular keyword. After analyzing the frequency and location of the keyword throughout the page, the tool assigns a letter and percentage grade that reflects the strength of the keyword usage. (Term Tool in SeoMoz).