Public Relations

Press Release Optimization enables relevant, newsworthy information about your company and solutions to achieve visibility where your target audience is looking. With keyword optimization and the right mix of distribution, press releases can drive measurable traffic and sales.

It's important to take into account that thousands of documents are published every day on news sites and while news search engine sites like Google News and Yahoo News do a good job of categorizing them, visibility of your release to the millions of news site visitors will be significantly greater if keyword optimization is used when writing your press releases.

So, how do you keyword optimize a press release? What's important to know is that the press release document will be read by software using sophisticated algorithms to determine its meaning and subsequent categorization as well as by human beings. The language used in the release must be compelling to a person as well as a "machine".

Keyword optimized press releases can rank very highly initially on news search engines like Google News, Yahoo News and MSN Newsbot and long term in search engines like Google, Yahoo, MSN, Ask/Teoma and AOL. At the same time, the optimized press release needs to communicate effectively and creatively to the people looking for information.

To track the effectiveness of keyword optimized press releases, the use of tracking web site URLs to a relevant page on your web site is used. Driving targeted traffic to your web site via an optimized press release is most effective when you offer a call to action - driving the visitor to a specially designed landing page on your web site. Tracking URLs allow measurement of the optimized releases' effectiveness.

Page views are similar to impressions in pay per click campaigns or banner advertising. These exposures bring significant brand exposure to a large audience that is actively looking for information related to your company.

Additional benefits include: pickups of your release in online publications, increased link popularity to your web site, additional search engine rankings on your target keywords, increased traffic to your web site from the top search engines.

The bottom line is there is a significant exposure opportunity through press release optimization. Prospects are searching for your solutions on search engines, news search engines, news aggregators and blog web sites. Through effective press release optimization writing and distribution, your company can achieve a significant and measurable increase in brand visibility, web site traffic and sales.